What is the Ideal Content-Length and Posting Frequency Per Social Network
The Ideal Content-Length and Posting Frequency Per Social Network
It used to be that the more often you post on the social web, the more likes, followers, and engagement you would get.
But with over 1.1 billion pieces of content being published a day on social media, social networks don’t lack content.
They lack quality content.
To give you context, when we analyzed 5,204,391 social media posts over a 30-day period, 59.41% of them had no engagement.
Now if that percentage carries through at the same rate, that means if 1.1 billion pieces of content are being published daily, over 653 million of them got no likes, no comments, no shares… in essence no engagement.
So just posting content in mass quantity doesn’t help anymore.
Assuming you have quality content, what’s the ideal posting frequency? Or even the length of your content?
Source: https://neilpatel.com
